Overhaul of the Membership purchase process for the NGB for US Olympic snow sports. The previous application had confusing entry points and information structure. Redesign was a complete overhaul.
- Streamlined membership application from 16 screens to 4
- Improved the task flow
- Elicited requirements
- Used Ajax and JQuery for consistent UI elements; fields appeared only if needed by the branching logic and business rules
- Cleaner visual design